The glut of mobile applications on the market may, at first, discourage you from making one for your business – but this doesn’t have to be the case. The essential aspect of getting your mobile app noticed is in the marketing. What follows is a short run-down of the best practices that are necessary.

Pre-Launch Attitude

The planning stage is very important, and before you even launch your mobile apps, you should have analytics from similar apps. From this point, develop the keywords you want to use, and make sure your brand is prominent and distinguishable from the competition.

Your Company Brand

Your mobile apps must fully represent your company brand; after, due to the sheer size of the market, there’s a chance the app could be your most prominent attribute. You want it to coincide with your other marketing platforms/properties, so that these can be elevated when your mobile app takes off. Incorporating your brand identity into the app is essential.

Choose Keywords Wisely

The importance of choosing the right keywords cannot be overstressed: the better-targeted your keywords, the better your ROI (return on investment). If the keywords by which you want consumers to find your mobile apps are too broad, then you’ll be paying a lot of money on advertising them, for little result. Many people will click on them in Search (costing you money in your PPC campaign), but many will also click away without converting. 

Therefore, keyword selection is a balancing act: broad enough to gather up prospective consumers, but narrow enough to get many of them into the sales funnel. With that said, make sure you have your primary keywords somewhere in the mobile app title, your domain name, your app store description, etc.

Your Industry Competition

The best part about keywords, is that you learn what your competition is doing by getting these together. Seeing where they rank in Google can then allow you to sue analytics to find out where their backlinks are, and how the market is responding.

There are many more actions you can take; but the above serves as a springboard to the rest of your mobile app marketing endeavors.