Taking a new small business venture and turning it into a success story is difficult. Each year, thousands of businesses close for a variety of problems. If you are unable to attract a wider audience, then it is only a matter of time before your business starts to decline. One of the best things you can do when trying to get the word out about your products/services is to invest in a website.

Monitoring important website metrics like bounce rates is crucial when trying to optimize this digital asset for success. Bounce rate is a term used to describe the amount of time a person spends on your website before leaving. If you want to keep visitors on your business website longer, then consider the great tips below.

Make Sure Your Content is Easy to Scan

The average consumer will only give a new website a few seconds before deciding if it is worth their time. If your main goal is to improve your website’s bounce rate, then you have to find ways to catch the attention of website visitors. One of the main things you can do to extend the amount of time a person spends on your website is to make the content on your pages more scannable.

If the pages on your website are filled with large blocks of text, it will be hard for visitors to get any value from this content. This is why you need to use short paragraphs, bullet points and headers in your content. With these elements, a consumer can scan your content and figure out what you have to offer. Working with an experienced content marketing professional is crucial when trying to optimize the text on your website.

Video is a Great Addition to Your Website

Some business owners fail to realize how important the right content is when trying to generate leads with their websites. If all of the content on your website comes in the form of written text, you might have a hard time keeping the attention of a visitor. Investing in videos to put on your website is imperative when trying to improve lead generation.

Ideally, you want to hire a professional to help create, shoot and edit these videos. By doing this, you can ensure this new media is both appealing and informative.

With the tips in this article, you should have no problem improving your website bounce rate over time.