When it comes to increasing search engine visibility, there are a lot of ways to go. Right now, though, it may be more difficult than usual to get that traffic. One of the recent trends is catching some people off guard, but it’s also changing the way that brands succeed with SEO and Internet marketing.

What are Backlinks?

Put simply, a backlink is a link on another website that leads back to yours. These are seen as a way to increase your credibility with search engines and users alike, but it’s as much about quality as it is quantity. The competition is getting so fierce in some cases that people are begging for backlinks – so what can you do?

Create a Backlinking Strategy

It’s time to come up with your own strategy to convince website owners and bloggers to agree to share your links with their audience. You can do this simply by sharing links, or you can post guest content on their sites that includes a link back to your website.

To do this, you need to ask yourself a few questions:

  • What are your goals and how can your targets help? 
  • Who is your audience looking to within the industry? What influencers are most popular? 
  • How can you sell yourself or your brand to fit its scope?  

When you do this, you will be able to write up a pitch and connect with influencers within your industry or niche. Just remember that the top influencers are probably inundated with requests, so you shouldn’t expect instant answers and results. Check out those who are a little less popular or who might have a little less reach to get started.

Backlinks are a must – if you don’t already have a plan, it should be the next thing on your marketing agenda.