Today’s customers search for websites that work across all types of devices. They want consistency as they research your products and services. Therefore, whether you have an existing website or you are working on building one, you may be looking into responsive web design. This type of design allows your customers to visit and navigate your website no matter what device they are on.

Reduced Load Times

Companies are increasingly adding content, such as blog posts, videos, photos and articles, to their websites. This content is necessary for their SEO strategies, which determine where they are ranked on search engines.

All of this content expands the size of your website, causing it to load slower. Although these load times may only be slightly longer on desktop computers, they are significantly longer on other devices, especially mobile devices. This may cause your customers to leave your site and search for another that has faster load times. However, responsive web design adjusts the screen resolution based on the device type, so your load times are faster no matter what device your customers are using.

SEO Optimization

Your website will be ranked on search engines, such as Google, based on its content, relevancy to the keyword being searched and its performance across devices. These search engines focus on user experiences, so they tend to place fast-loading websites, those that load in less than one second on any device, above those that take longer. Although the entire website does not need to load within one second, the above-the-fold content should load within 200ms so your customers are able to review this content while the rest of your webpage is loading.

Responsive design provides strategies to improve load times, such as reducing redirects and optimizing JavaScript. These strategies also help you evaluate your above-the-fold content so it loads quickly.

Trim-Down Your Website

Unnecessary page elements expand your website’s response and load times. Therefore, avoid duplicated content, such as multiple email sign-up pages. Social sharing also increases response time. You have to balance the content you include, making sure your clients have everything they need, and the time it takes this content to load. Remember, your Google ranking depends on a fast load time.

Response web design will help you set your analytics to determine your most productive website elements. It will help you trim the size and scope of your website without sacrificing content quality.

As you work on your website, consider focusing on the content your clients really need to see, and give them the tools they need to make a well-informed decision about your company and its products and services.