For as long as the web persists, copy will be here to stay. Even pictures and video need descriptions by way of introduction, which explains why the world’s foremost video-sharing site – YouTube – has more copy than virtually any...
If you’ve ever seen a story summed up or a point explained quickly in picture form, chances are you experienced an infographic. Infographics are a great way to communicate important information in an eye-catching way, but there is a right...
Your online community can boost your marketing efforts, as long as they’re engaged with your brand. You can have thousands of followers, but without active participation from them, they’re just numbers. Here are 11 tips to engage with your audience...
In today’s competitive marketplace, it makes sense to utilize social media platforms for your business or brand’s advertising, particularly Facebook. Facebook is user-friendly and a great place to familiarize consumers with what you offer, while building trust and rapport with...
If you want to garner a following for your business or company, you need to establish a distinct brand voice; that is, develop an identity for your customers, consumers, and clients to relate to. This allows a deeper connection between...
Modern business owners recognize that embracing digital technology is integral to success. However, some companies are hindered in their digital changeovers by anachronistic cultures. Here are some strategies on how you can make digital marketing a part of your organization’s...
When it comes to increasing search engine visibility, there are a lot of ways to go. Right now, though, it may be more difficult than usual to get that traffic. One of the recent trends is catching some people off...
Statistics show that most consumers check their email multiple times a day. The ubiquity of this means of communication makes email marketing a highly effective method of attracting website traffic and obtaining leads. Here are some benefits of making email...
The podcast is becoming one of the most exciting additions in the world of media. Podcasts can be fun, informative, interesting, funny, even scary. Today, the sky is the limit in what a podcast can be about, from true crime...
Digital marketing is essential in today’s online-focused world because your audience does as much as possible online–and spends significant time there. What’s more, you can gain detailed information about your current and future customers from their online comments and activity....