The glut of mobile applications on the market may, at first, discourage you from making one for your business – but this doesn’t have to be the case. The essential aspect of getting your mobile app noticed is in the...
Ask anyone who has been involved in marketing for any length of time, and they will tell you that they tend to use elements of psychology almost constantly when it comes to their decisions on just how to market a...
Online advertising is one way to attract more leads, but numbers don’t always tell the real story. You could have thousands of leads that don’t convert into sales when you just go for numbers. If you’re trying to reach more...
Business owners often feel all but overwhelmed by the multitude of tasks they have to perform. For this reason, it makes sense to hire an agency that specializes in marketing. You enjoy the benefits of expert training and experience without...
Despite all the change that Google has made to their various ranking algorithms over the years, there’s one thing that has remained a constant: content is king. To this end, you should always prioritize this attribute in your content marketing...
Statistics show that most consumers check their email multiple times a day. The ubiquity of this means of communication makes email marketing a highly effective method of attracting website traffic and obtaining leads. Here are some benefits of making email...
It’s easy to become overwhelmed by all the things that various content producers say are necessary to acquire traffic from Google; but the fact is – there are only a handful of metrics that truly matter. Start with these, and...
Getting traffic to your blog isn’t just for gaining an audience. It’s also for your SEO strategy. Without people reading your blog, the search engines may lower your ranking. There are a lot of ways to get traffic to your...
LinkedIn is becoming one of the more popular social networks out there, especially for professionals. There are several unique strategies to better utilize the site’s potential – and make improve your own career prospects. These include: Create job searches. Each...
If your website is lacking a few basic elements, it will be too easy for potential buyers to leave and go to a competitor. Consider design strategies that help convert leads and prospective buyers with some basic psychology; Consider these...