For any company to see success, the ability to attract both high-quality and high-quantity leads (individuals interested in its services and products) is an absolute necessity. Without clients or customers, there is no business. Digital strategies dominate today’s marketing sector....
In an age where people do so much of their business online, a clean and efficient website is almost always a necessity for a successful business. But for some business owners, a website still remains an afterthought, secondary to an established...
Not all that long ago, market research was something somewhat obscure and not always easy – or affordable — to obtain. But to companies that wanted insights into who their customers were and what they were buying, this kind of...
Let’s face it: with the surge of content platforms like YouTube and Facebook video, video marketing has become the primary means of gathering the most viewers per piece of content produced. The reasons for this are obvious: video is a...
Influencer marketing can be an effective strategy for businesses, of all sizes. In fact, small business owners can utilize influencer marketing to improve their bottom line- without the expense of professional spokespeople or celeb endorsements. Businesses that enlist a blogger...
To say that mobile advertising is important is an understatement: the metrics show that it may very well be THE most important funnel through which the business owner should be trying to reach your prospective customers. Over $30 billion per...
When it comes to advertising, digital marketing is quickly becoming the biggest game in time (if it isn’t already). This rings true especially during the recent Covid pandemic, which has seen many offline businesses move their wares exclusively to the...
You don’t have to be an official “influencer” on Instagram to get people visiting and enjoying your page. There are simple methods that everyone can utilize to encourage visitors to stick around and keep coming back. These can work well...
Pay-per-click (PPC) campaigns can feel foreign to entrepreneurs who haven’t worked in the digital marketing space. Fortunately, there are a few key things you can do to improve your results and to get the most bang (or sales) for your...
Like all things on the Internet, the world of social media is consistently evolving and changing. This means that the marketing strategies used must change, as well. The increasing interest and investment in paid social media marketing are making people...