If you’ve ever seen a story summed up or a point explained quickly in picture form, chances are you experienced an infographic. Infographics are a great way to communicate important information in an eye-catching way, but there is a right way to do it. Here are five tips to make yours work.
Make Your Headings Count
You don’t get a lot of room in an infographic, so your words need to count. Most important among them are your titles and subtitles, which are usually scanned first and are essential to hooking the reader so they’ll keep reading. Catchy, clever, and clear titles are a good start, but make sure they also stay on topic, flow naturally, and let the reader know what they’ll get from your infographic.
Data is Good, Context is Better
Infographics are a common way to share and visualize data that may otherwise be hard to understand. Showing your audience the important information you want them to know is great, but if it is especially complex information, it is best to give it some context. Data can be tied together with the context you provide and can better help your audience understand what you are trying to present to them.
Make It Flow Naturally
As you move through your infographic, it’s important for the content to flow naturally just like a blog would. Along with the headers to break things up, you can chunk your thoughts into sections and use graphics to split things up into smaller to digest pieces. These help the reader’s eye naturally flow from top to bottom.
Highlight the Main Points
Just like you do in articles and blogs, you have to highlight your most urgent points in an infographic. Again, this can be done with color or text changes, headings, sections, or graphics. Use them sparingly and only for the most important parts.
Have a Strong Ending
With your headings leading the way for your story, your infographic must also have a clear ending, often the solution to the issue your story presents. It’s important to make it clear without offering too much of an opinion so that you remain professional and neutral on the subject and data in particular. The ending is a place many people often put their business information or sales copy but be wary of turning your infographic into a sales opportunity; it should value-based.